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7:30 a.m. EST Dec. 15, 2008
DALLAS, Dec 15, 2008 (BUSINESS WIRE) -- The Outsourcing Institute (OI), the leading professional association dedicated solely to outsourcing, and 3forward, a growth services firm specializing in sales, marketing and alliances for outsourcers, announce the launch of The Outsourcing Institute's Access US web portal, the newest extension to the OI interactive experience.
Access US represents the latest of OI's "go-to sources" for buyers, providers, advisors and other industry practitioners and is designed specifically for emerging outsourcers wishing to enter or expand sales in the US outsourcing market.
"Despite significant client spending on outsourcing services across the US, many emerging providers find it difficult to penetrate this market," said Frank Casale, Founder and CEO, The Outsourcing Institute. "The Outsourcing Institute and Access US represent an unparalleled community of experience and thought-leaders for emerging outsourcers and a powerful networking opportunity for leaders and decision makers around the world. We asked 3forward, the leader in participatory sales and marketing services for outsourcers, to chair Access US because of their unique and specific focus on the outsourcing provider market and their close association with OI's extensive network of resources."
"Today's economic conditions represent both challenges and opportunities for outsourcers, making strategic planning as important as ever. At the same time, traditional marketing is converging with web 2.0 business tools and redefining the marketing mix and the sales model of the future. Access US provides the knowledge and guidance that marketing and sales leaders are looking for at a critical time for this industry," said Matt Smith, 3forward Co-Founder.
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