Articles
5 Semantic Friendly SEO Strategies That Can Enhance Your Search Engine Visibility
Posted on September 5, 2014
Semantic search is a contemporary approach that unites search engine optimization with semantic Web technology. It concentrates on simulated intelligence to comprehend the user’s intention and to verify the meaning of the inquiry before passing through content and keywords. It appends a human element to the search engines by using artificial intelligence that helps in understanding the real meaning of keywords of a searcher. Initially, when you type your keywords into a search engine, the results shown are based purely on those keywords, however, with semantic search; the results are intended to use the words to understand the genuine meaning and therefore deliver accurate results.
Nowadays, Semantic search is rapidly replacing the search algorithms and creating an increased human approach and understanding inside the major search engines. The semantic search composes a more definite meaning, allowing computers and humans to interrelate with each other in a more organized atmosphere.
In order to receive higher rankings, you have to apply semantic SEO strategies. Below mentioned are five strategies that can assist you to attain your desired results:
- Make use of Tf-Idf Score:
Tf-Idf Score is one of the fundamental elements that Google mull over while ranking a web page. The meaning of TF is “Term Frequency” and ldf stands for “Inverse Document Frequency.” Both the metrics are used for unscrambling entities for appropriate modification of inquiries. This ultimately proffers better relevant web documents regarding the search query.
TF:
It measures the frequency of appearing a particular word or phrase in a specific document. TF will be higher if the count is higher.
Calculation of the TF Value:
TF Value = the rate of appearance of a common word in the document/ Total count of words in that document
IDF:
It determines the significance of a particular term within a document. A word or phrase is considered having a high idf value when it seldom occurs among an assortment of other equivalent documents having common term frequency.
How to calculate IDF Value:
IDF = log (Total number of documents)/ Number of documents containing the equal term
Vector Space Model = TF-IDF
Importance of keyword = TF*IDF
- Make use of VPN to gain local insights and meaning of local queries:
Virtual Private Network (commonly known as VPN) is a rescuer of SEO specialists as it lets them verify local search ratings and without the hustle of travel to the locality of the client’s website. In short, it allows the browser to imitate the suitable location needed. It will not only reroute your Internet traffic but also hide your Internet Protocol address. It will encrypt your internet traffic, replace your Internet Service Provider and reroutes all your internet traffic through your VPN server with all website applications and programs.
Results displayed by Google are different for different locations and semantic search always considers location as a strong factor before displaying the final results. Search engine optimizers making use of VPN can easily determine the change in search results based on the user’s location and can also analyze the keyword variations which Google might generate based upon the location.
- Focus on User Engagement, think about Google+ Ripples:
Ripple effect is a spreading effect or string of consequences caused by a particular action or event. Google+ ripple is an interactive chart that illustrates how a Google+ post extends when it is shared by users.
Google+ Ripples is an easy way for you to explore who are the influencers of the influencers. The basic step is to find an influencer of the person whom you want to send a post. The next step is to make a connection by plenty of ways like Facebook, Twitter and LinkedIn. Once the connection has been made, you can share your content with him. When this person shares your post with his connection, the chances of getting noticed by your influencer are highest. After sending few posts to that person, it is advisable to reach out to other people with whom your influencer is re-sharing.
- Embrace Semantic Markup:
Another SEO strategy that can make your website reach on the top rank is the use of Semantic markup. A semantic markup directs a search engine to understand better the significance behind your web pages. You can avail the advantages of Google’s shift to semantic search by semantic markup all through your website. Some of the advantages are as per stated:
• Semantic markup delivers increased traffic
• It enhances click-through rates (CTR)
• It provides users instantaneous information, thus saving their time and energy.
• The outcome is prominent from regular text results- layouts with stars, stunning asterisk and photographs.
- Apply Topic Based Content Marketing Strategies:
Semantic SEO is the growing skill for the optimization of web sites and added web-based resources for semantic search purposes. Semantic web technologies are inherent to the method contemporary search engines work, and nascent search marketing stratagems need to satiate this notion. Topic-based content is a strategy that provides value and therefore your content is shared among authority sites, social circles and others.
Most of the search engine optimizers plan keyword based content marketing strategies instead of topic based strategies. Semantic search calls for topic based strategies that have the power to rank for several key phrases as opposed to one or two under keyword based marketing strategy.
Implementing the above suggested strategies might help a website to perform better in the post semantic era.