Objectives and dynamic strategies in an expanding market

In September 1998, Freeserve sent shockwaves through the emerging Internet market by becoming the UK’s first fully featured free Internet Service. On August 2nd 1999, after less than a year of trading, Freeserve became the first Internet brand in the UK to be floated on the London Stock Exchange. Since then the market has been flooded with competitors, but Freeserve has been able to maintai - Read More »

Using innovation to create competitive advantage

We live in a digital age. Music, video, phone calls, information creation and information consumption are all, by and large, done digitally. A huge proportion of this happens on the Internet. People use the Internet and its content via computers: As Internet content becomes more sophisticated with, for example, film, music and podcasts, more computing power is needed. The computer chips insi - Read More »